It all started in 2012 with Appenzeller Gurt: we went live with our webshop at the end of November. We started with the idea that the Appenzeller belt can not only be worn with a Chüeli shirt, but is an accessory that goes with every outfit - and that everyone should put together their own belt online, just the way they like it.
As a small thank you, we are discounting 11 of our favorite products until Sunday 19.11.2023 , you can find the products here.
Our 1st website in 2012
First key visuals from 2013
Lea Seydoux with Appenzeller belt (2016)
In the past 11 years, we have sent out more than 15,000 parcels, implemented 7 collaborations, carried out 5 web relaunches, been mentioned more than 45 times in the media, built up more than 20,000 followers on social media, received more than 500 (real!) reviews of our products with an average of 4.85/5 points, expanded our range from 6 to more than 40 products and set up a second-hand platform. And we're not done yet!
Our Appenzeller belt short film from 2014
11 times 22 percent
For our anniversary we have until Sunday evening, 19.11.2023
eleven products at a 22% discount.
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