One per cent for the world

Taking responsibility

We believe that taking responsibility does not stop at our own company. That would be far too boring for us. The times we live in are far too exciting, and we like to think outside the box. And there's a lot to do out there. That's why, since the beginning of 2021, every time we buy one of our products, one percent of sales goes to a selected charity, for example an animal welfare or climate organization or another project worth supporting.

Change from "1% for the Planet" to independent support

From 2021 to 2022, we donated as part of the 1% for the planet network. From 2023, we have decided to make our annual donation independently for two reasons:

Also with organizations like "1% for the planet" about 20% of the donated amount goes into administration and organization.
With "1% for the planet", "only" companies from the climate sector can be supported. Especially in Switzerland these are only a few and we would also like to have the freedom to support e.g. a guide dog organization.

We lose the "1% for the planet" certification with this, but we see more advantages than disadvantages.

With our 1% of 2022 we supported these 6 institutions:

Club for Appenzeller Mountain Dogs

It is naturally close to our hearts to be able to support the Appenzellerland in some way. For this reason, we have decided to support the Club of Appenzeller Mountain Dogs. The club is part of the ProSpecieRara foundation, which works to preserve the genetic and cultural diversity of cultivated plants and farm animals for future generations.

appenzeller-sennenhunde-club.ch

WWF the Alps

Our donation to WWF in 2022 supports the fight against threats to the Alps. This unique mountain range suffers from urban sprawl, tourism and extensive water use that threaten nature and its habitats. Our goal is to preserve the Alps as a habitat for some 30,000 animal and 13,000 plant species. Because without them, global biodiversity is at risk. Through our donation, we support measures to conserve resources, protect valuable areas and create connected habitats.

wwf.ch

Pro Natura

Our donation to Pro Natura supported their long-standing commitment to nature conservation in Switzerland. For over 100 years, they have consistently worked to preserve nature, beginning with the creation of Switzerland's first national park. Over the decades, other conservation issues have been added, but their clear and determined action has remained unchanged - whether on the political stage or directly in nature.

pronatura.ch

Foundation Eastern Switzerland Guide Dog School (OBS)

Through our financial support in 2022, we are making a significant contribution to the work of the Ostschweizerische Blindenführhundeschule (OBS). This foundation specializes in the careful training of guide dogs for the blind, which make a crucial contribution to helping blind and visually impaired people cope with everyday life. Thanks to our help, OBS can continue its multifaceted work, and we are proud to contribute to this important effort.

o-b-s.ch

Mountainwilderness

The beauty of Appenzellerland lies above all in its mountains. To ensure that this remains the case, we have decided to support the Mountain Wilderness Foundation. Mountain Wilderness is a dedicated alpine conservation organisation that works to preserve wild mountain spaces and promote environmentally friendly mountain sports in Switzerland. Its aim is to encourage people to experience mountain spaces responsibly and considerately, without leaving long-term traces.

mountainwilderness.ch

Protect our winters

Protect our winters raise the voice of the outdoor community for climate protection! They are involved in the programme areas of advocacy, nutrition, mobility and education. Their goal is to strengthen the outdoor community's commitment to climate protection through positive communication and awareness-raising, as well as by raising socio-political concerns.

protectourwinters.ch

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2021-2022

1% for the Planet - Putting people and the planet above profit.

1% for the Planet represents a global network of companies, individuals and non-profit organisations addressing the most pressing environmental issues facing our planet.

All organisations listed by 1% for the planet in their directory are eligible for support.

Appenzeller belt was part of the organization in 2021- 2022.

onepercentfortheplanet.org

In 2021, we supported the following institutions:

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Mountainwilderness

mountainwilderness.ch

Pro Specie Rara

It is naturally close to our hearts to be able to support Appenzellerland in some way. For this reason, we have chosen the ProSpecieRara Foundation, which saves genetic and cultural-historical diversity of cultivated plants and farm animals for future generations. Among the 32 breeds they protect, these include in particular the Appenzeller Sennenhund, or also known as the "Appezölle Bläss", the Appenzeller Barthuhn or the Appenzeller goat.

Prospecierara.ch

Protect our winters

protectourwinters.ch